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Offset Printing

4 Color Process

If you have full-color photos or illustrations, you must have your piece printed with "process" inks.

Spot Colors

This process is the use of individual ink colors. If you wanted blue and black text on white paper, you'd be better off printing using blue and black inks rather than process inks. Two inks cost less to print than four. When using specific ink colors, this is called spot colors.


A "Flood Varnish" which covers the entire paper can be used to reduce smearing of inks on glossy