This process is the use of individual ink colors. If you wanted blue and black text on white paper, you'd be better off printing using blue and black inks rather than process inks. Two inks cost less to print than four. When using specific ink colors, this is called spot colors. Using the Pantone Matching system, thousands of specific colors can be specified. You have the assurance that the Pantone Red 032 printed in Calgary will be exceedingly close to the Pantone Red 032 printed in New York. This knowledge is extremely important for corporate logos and identity systems.
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